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WWE has announced that it has surpassed the likes of Disney, Marvel, HBO and Pepsi to become one of the world’s most followed media brands.

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WWE officially crossed over the 1 billion mark across its social accounts which include over 500 million likes on their Facebook channels, over 226 million followers on Instagram and 221 million followers on Twitter. WWE also has an impressive 46 million YouTube subscribers, making it even more popular than Disney’s ESPN. (It is currently the world’s second most viewed brand on YouTube after T-Series.)

Over the past several years, WWE has consolidated its position online as a global sports and entertainment brand offering 24/7 content across its network of channels. WWE’s roster of superstar wrestlers also regularly engage in jawdropping stunts and behind-the-scenes antics which thrill audiences and allow the brand to connect more closely with the fans.

Back in February, WWE Studios released “Fighting With My Family,” a comedy drama based around the career of wrestling superstar Paige (played by Florence Pugh), which included a cameo from The Rock and starred Nick Frost, Jack Lowden and Vince Vaughn. The film premiered at Sundance and has grossed over $24 million at the box office, receiving critical acclaim with a 92% approval on Rotten Tomatoes.

Fighting with my family trailer

With social media and short videos becoming increasingly important in helping brands tell stories, WWE has built a content strategy that sets itself apart, helping it bring excitement and suspense to its online fanbase - and with its ambition to expand globally, there’s no limit to where the company can go next.

Do you follow WWE and did you see “Fighting with my Family” at the cinema? Share your opinion with us: @filminetwork

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