Justin Bieber and actor Michael Madsen feature in 'As Long As you Love Me', a darker, more mature video that has earned over 10 million views in 72 hours.
The 'Bieber trademark' has been delivered as the video has already smashed all other pop videos released this past week, with Jennifer Lopez and Flo Rida still millions of views behind despite their glorious special effects music collaboration.
Bieber's 'As Long As You Love Me' also features a collaboration with Big Sean who comes in after 3 and half minutes in.
We are seeing a shift in style as Bieber goes for a darker more profound 'love' in this latest hit, which ends with the sound of a slowing heart beat. Is Bieber re-defining how young people engage with videos online? On average the video is getting 3 million views a day at present. How high will it go?
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