The new trailer for the Ghostbusters reboot has entered the Google record books for being the most disliked in history, posing a challenge to Sony as the studio prepares to promote the release ahead of its July opening.
Audiences disliked the video over 630,000 times which was extraordinary in comparison to other films that were universally panned such as 2015 blockbuster “Fantastic Four.” The trailer for the movie got over 11 million views but only 7300 dislikes. This meant that only 0.06% of viewers complained.
The new “Ghostbusters” trailer secured the wrath of 2.1% of viewers which is 35x more hate than recorded on the “Fantastic Four” trailer. Now both movies have nothing to do with each other but the fact that over 2% of viewers engaged to dislike “Ghostbusters” is evident that there’s been a pretty huge upset with the core audience. Rarely does a promo with millions of views get that kind of engagement except of course, if it’s a Justin Bieber music video.
However according to Entertainment Weekly a poll released by Fandango suggested the film was the most anticipated summer comedy amongst moviegoers which paints a very different picture but by no means answers the question of why so many people disliked the trailer.
Starring Melissa McCarthy, Kristen Wiig, Kate McKinnon, and Leslie Jones, the new reboot takes the franchise into a completely different direction with an all-female superhero team, but male audiences may struggle to adjust to the new narrative.
The influence of TV and film on consumer behaviour is a dynamic aspect of contemporary…
Before deciding to pursue a career in the film industry, you must consider several critical…
Mahdi directed, wrote, and produced over 30 short films at the Doha Film Institute.
Whether you are new to the business world or not, it's essential to make a…
Embarking on a career in sound editing is an exciting venture, filled with opportunities to…
The International Competition is set to showcase 66 films representing 52 nationalities.