Should filmmaking advocate green or become eco-friendly?

LOS ANGELES, USA - According to James Cameron, raising the issues of the environment through filmmaking is a responsible thing to do.

The Avatar director, who was awarded at the annual Environmental Association in Los Angeles for his green contribution raised the social consequences of advocating a greener world.

Although the film 'Avatar', the world's biggest box office smash had an environmental theme behind its creation, the actual process of making the film might not have been as green as one should like.

The film industry, like any other, shares a responsibility to opt for cleaner sources of energy when producing films but practically there are few remedies for low and high budget situations. Solar powered cameras, energy efficient 2K lights anyone?

As HD is hungry for good lighting, the irony is that more precision is needed when lighting a set because details are so vividly sharp.

What the green industry has yet to do is to look at the production of films and find ways of incorporating renewable power within the workflow of a set and in post-production. Big films often need generators for lights, cameras, fans, special effects and so on. Does a green generator exist?

Filmmakers however have the opportunity to push green themed stories and use their skills to educate, in theory their audience, without adding filmmaking itself into the mix.