Twitter has become a mainstream 'news portal' for conversation as millions connect with each other and share their likes, and personal daily diaries.
For Paramount, twitter presents a good opportunity to reach out to an audience that engages with topical discussion, and with a sponsored 'trending topic', this can create a lot of buzz, especially for a movie release.
This kind of online marketing is new in the movie distribution circuit. Twitter can provide a good outlet to market special offers, advanced tickets and one-off competitions but does it have a viral nature?
Twitter is also indexed into google in realtime, which is also another plus for people using the service, as very discussions are highlighted. The micro-social network is also responsible for creating trends in web search.
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