If you guys are looking at shooting a short film, or commercial in the coming months, you might want to consider your on-set photography to help you promote your project after it is completed.
For low budget filmmakers and film students, shooting a short film is a great way to make a mark in the film industry, but film marketing doesn't necessarily make its way into the top 10 list.
However, if you want your films to reach a bigger audience, the quickest and easiest way to market a project is by using still photography. Getting your film set covered from start to finish is a great process that will build the momentum for your short after you've finished post-production.
If you capture some of the best highlights from your shoot, you can use those stills on Instagram, Facebook, Twitter and other sites to boost the film ahead of its release. On-set stills give you the opportunity to create marketing tools as well, not just for your social media marketing, but also for your film's physical products like the DVD cover, the behind-the-scenes galleries, and so on.
Have a think about those aspects before you start shooting, because those on-set stills will be very handy after you've completed your short film.
You guys might want to check out how to make your short film more viral. This is a quick introduction to help you figure out a way to give your videos an edge on the web.
Good luck!
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