New Skittles advertisement is close to softcore porn

The new controversial Skittles ad has hit the web, and the video is becoming the subject of intense debate.

The advertisement shows a newly wed couple having sex with their clothes on shouting carefully placed 'sweet profanity' in reference to Skittles. The man then ejaculates skittles on his wife in a totally over the top fashion, with close ups of her reaction, and enjoyment of the taste.

I can't say the response will be totally positive for this video, as you could call it some form of sexualised 'softcore porn' without the nudity for mass consumption. The controversy will guarantee this video gets a lot of views, but it will likely draw fire because younger people will inevitably watch it, due to the transparent nature of the web.

I will embed it for you here below, but I warn you, this is not a good message for kids. (moms if you're reading)

CONTENT REMOVED

I feel that the video delivers on impact and it's a good laugh, however it is totally unacceptable for younger audiences. It should come with a warning for kids.

What do you think? Am I overreacting?

Iain Alexander

Founder - Film Industry Network

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