Compared with 10 years ago, the film industry is now placing more emphasis on teasers and trailer releases under 1 minute in length. How did this happen?
The competition for viewership online has always been there, but a new unwritten format has also developed because of youtube and the Need for Speed .
Internet viewers are now less patient than ever before, so when they come across a 3 minute trailer, they are highly unlikely to finish watching the clip according to youtube statistics.
The 45-second rule could become a standard for movie trailers in the coming decade as the attention span of audiences diminishes, and a new generation of internet users prefer speed over substance.
It is not secret that a film trailer is a vital marketing tool for any film release, but it s the studios and filmmakers ability to reach a huge audience online with short form content that is changing the landscape.
Below are two trailers including Brad Pitt s Tree of Life released today and Pirates of the Caribbean 4 : On Stranger Tides which are around 2 minutes 30 seconds. Can you watch until the end or will you switch off?
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