It's the perfect marketing spin-off for a brand new car : An invisible cloak. Mercedes-Benz is using special technology to render it's latest F-Cell hydrogen fuel cell powered car invisible.
If you recall the concept of a cloaked car in ‘Die Another Day’ or the famous fictional cloaking device that renders a Star Trek ship invisible, well now you can start to believe it. The idea of an invisibility cloak has circulated for decades. It’s the ultimate weapon of disguise, and fans of Star Trek, and even Harry Potter have been given a fictional taste of its application.
This year, Mercedes have created an invisibility cloak using flexible LED mats which they have placed on their newest B-Class model to reproduce the background image of its surroundings. Using a camera mounted on the opposite side of the car, the image is sent back to the LED panel which blends the background whilst the car is in motion. The gimmick is far from cheap, costing an estimated $260,000 but the manufacturer has certainly captured the imagination of the web, and of people walking by this real-life Bond/Star Trek car.
Mercedes-Benz : The Invisible Car
The invisible car promo has gone viral in just one week with over 7 million views.
The influence of TV and film on consumer behaviour is a dynamic aspect of contemporary…
Before deciding to pursue a career in the film industry, you must consider several critical…
Mahdi directed, wrote, and produced over 30 short films at the Doha Film Institute.
Whether you are new to the business world or not, it's essential to make a…
Embarking on a career in sound editing is an exciting venture, filled with opportunities to…
The International Competition is set to showcase 66 films representing 52 nationalities.
