Rihanna faced some recent bad news as her 2011 'Loud' tour in the US was struggling to sell tickets according to her manager, Jay Brown.
After a string of sexy music videos, non stop promotion, and Rihanna on the airwaves every hour of the day, has the artist become oversold?
How does the relationship with the media affect the ticket sales of concerts? This is difficult to analyse, but there is a marketing strategy behind any large concert tour.
Rihanna may be one of the biggest artists on the web at the moment, but to translate those into music sales is a difficult task.
According to AOL, Rihanna's Boston tour at T.D Garden Arena for July has only sold 3,700 out of 15,000 to break even.
Will the singing 'Queen' have to tone down her tours, and cut back on costs to break even?
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