The steep decline for Gaga was unprecedented in the Nielsen Soundscan History, as 'Born This Way' sold just 174,000 copies as opposed to 1,108,000 the previous week.
What does this mean for Lady Gaga's ambitious marketing attempts? The Gaga team will surely be at odds as to how this happened, and why they broke a record in declining album sales.
Lady Gaga managed to sell less albums this week than any other artist achieving over 1 million sales in its opening week of release. Her nearest competition is NSYNC, the band, who in 2001 had a 76% sales decline.
Does this mean the music industry is in trouble, or does the just affect Gaga? Despite the massive decline, she still managed to top album sales this week by over 50,000 units. Her closest competitor, Adele, sold 121,000 albums.
Lady Gaga Born This Way music video
The influence of TV and film on consumer behaviour is a dynamic aspect of contemporary…
Before deciding to pursue a career in the film industry, you must consider several critical…
Mahdi directed, wrote, and produced over 30 short films at the Doha Film Institute.
Whether you are new to the business world or not, it's essential to make a…
Embarking on a career in sound editing is an exciting venture, filled with opportunities to…
The International Competition is set to showcase 66 films representing 52 nationalities.
