An ad campaign launched in Australia about rail safety is getting viral buzz ahead of the Cannes Lions International Film Festival.
The short animation features a range of colourful blobs killing themselves in the silliest and most pointless ways. The theme tune features a lighthearted, silly piano 'beat' which draws users into several comedic scenes where the blobs take it upon themselves to end their lives.
Having garnered more than 48 million views on Youtube, this is one of the most successful advertising animations we've ever seen and is one of the favourites at this year's festival.
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The International Competition is set to showcase 66 films representing 52 nationalities.