Action star Dolph Lundgren and WWE wrestler Steve Austin scored an unimpressive $1469 at the box office this year, far below the total of previous action packed movies they've starred in.
Distributed by Anchor Bay Films, and opening in 1 theatre in February, 'The Package' ran for just a week, and we never heard about it. What makes matters worse is there was a credible demand for these stars and clearly no marketing behind this to bring it out for a wider release.
On Google search alone, Steve Austin currently gets a 12,000 searches a month in the US alone, while Dolph Lundgren gets 33,000. Combine those two results and you've got yourself a potential audience of 45,000 people per month to directly market to.
In addition, if we head over to social, Steve Austin's Twitter page has 1.5 million followers while Lundgren on Facebook has 139k likes. Both actors have big, established fan bases, and have both starred in box office hits.
Let's make the comparison (highest grossing first) :
Dolph Lundgren movies at the box office
Steve Austin movies at the box office
Then if we look at 'The Package' as a movie, it certainly hits all the right notes, containing the story elements we would expect in this genre and the type of characters these actors would play. There's also the high paced, intense action, yet there was no marketing to bring this forward, and it's a shame for the producers because this could have earned millions at the box office.
Synopsis : "A courier for a local crime lord must deliver a mysterious package while being chased by a horde of unusual gangsters." via IMDB
Sources : Box Office Mojo, Rentrak, The Numbers
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