TV audiences have shot up this past year, and advertising has become more lucrative for networks, especially for big Award shows like the Oscars.
With the Golden Globes and the Super Bowl experiencing a boost, demand is high to get product out on TV for the Oscars.
ABC have reportedly sold their ad spots for an additional $200,000 from last year totaling $1.7 million.
With the integration of social media and live TV, advertisers are more inclined to get products out there for big live events. What has become more popular recently is the discussion around the best and worst ads featured at big events. This type of discussion can make products go viral on the web in addition to when they are shown on TV.
The 2011 Oscars could be the biggest we have seen in several years, and the anticipation is high. Let s hope the ads are at least an entertaining distraction from the event.
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