Ron Howard’s “In the Heart of the Sea” has failed to get traction at the Box Office as its marketing drive gets drowned by Star Wars.

A new study released this year shows how people’s attention spans have plummeted but what does this mean for film marketing?

That’s right, I could not find any information on 7 of the 9 films screening in this year’s official short film selection.

It’s the most difficult, the least enjoyable and yet the most important part of the filmmaking process, however most filmmakers struggle to ever get it right.

Future Artists Founder Mark Ashmore spent 3 years directing and producing his first feature film ‘The Lost Generation’ which features powerful footage from the London Riots, and takes indie creation to the next level.

When we we see movie posters for films such as ‘Thor : The Dark World’ we are being invited to check it out at the cinema, but when those posters get a little ‘lost in translation’, and re-edited…