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  • In the Heart of the Sea gets buried by Star Wars 7

    In the Heart of the Sea gets buried by Star Wars 7

    Ron Howard’s “In the Heart of the Sea” has failed to get traction at the Box Office as its marketing drive gets drowned by Star Wars.

     
  • Plummeting attention spans and how it will affect film marketing

    Plummeting attention spans and how it will affect film marketing

    A new study released this year shows how people’s attention spans have plummeted but what does this mean for film marketing?

     
  • Shocking: 7 films in the official Cannes selection have no marketing

    Shocking: 7 films in the official Cannes selection have no marketing

    That’s right, I could not find any information on 7 of the 9 films screening in this year’s official short film selection.

     
  • Distribution is 'killing' filmmakers and their dreams

    It’s the most difficult, the least enjoyable and yet the most important part of the filmmaking process, however most filmmakers struggle to ever get it right.

     
  • Filmmaker Mark Ashmore reveals 'The Lost Generation'

    Filmmaker Mark Ashmore reveals 'The Lost Generation'

    Future Artists Founder Mark Ashmore spent 3 years directing and producing his first feature film ‘The Lost Generation’ which features powerful footage from the London Riots, and takes indie creation to the next level.

     
  • Do fake Thor posters do a better job than the originals?

    Do fake Thor posters do a better job than the originals?

    When we we see movie posters for films such as ‘Thor : The Dark World’ we are being invited to check it out at the cinema, but when those posters get a little ‘lost in translation’, and re-edited…

     
 
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