LOS ANGELES, USA - The personalized web video campaign, launched by JibJab on behalf of Paramount's Insurge Pictures movie Justin Bieber: Never Say Never, has attracted the most engaged audience ever on JibJab. In the first seven days following its release, users have created over 400,000 personalized videos that have generated 2.8 million views for the campaign.
"We are thrilled to have had the opportunity to work with Paramount to promote their film JUSTIN BIEBER: NEVER SAY NEVER," said JibJab co-founder and CEO, Gregg Spiridellis. "The overwhelming success of the campaign highlights the power of JibJab's personalized media platform when combined with great brands and content that audiences love."
The Justin Bieber Starring You! ® video allows fans to personalize the video by inserting their own image into it to appear alongside Justin in his hit music video "One Time." Fans can upload a photo from their computer or Facebook account and use JibJab's simple tools to crop and insert themselves into the video. After creating and viewing the video, fans can email the finished product to their friends, share via Facebook, Twitter and other social networking sites and even embed into their blog at no cost.
"Justin Bieber is no stranger to using social media and the web to connect with his fans, however, we are always looking for unique ways to reach out," said Amy Powell, Executive Vice President, Interactive Marketing Strategies & Film Production of Paramount Pictures and Insurge Pictures. "JibJab has provided a fun and interactive way for fans to connect with Justin in a manner that was perfectly inline with our overall campaign for the movie."
JUSTIN BIEBER: NEVER SAY NEVER is the inspiring true story and rare inside look at the rise of Justin from street performer in the small town of Stratford, Ontario to internet phenomenon to global super star culminating with a dream sold out show at the famed Madison Square Garden in 3D. It is directed by Jon M. Chu and produced by Scooter Braun, Justin Bieber, Antonio "L.A." Reid, Usher Raymond IV, Dan Cutforth and Jane Lipsitz.
Official Never Say Never movie trailer
