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Going viral : 'Dumb ways to die' animation video


Dumb ways to die going viral

An ad campaign launched in Australia about rail safety is getting viral buzz ahead of the Cannes Lions International Film Festival.

The short animation features a range of colourful blobs killing themselves in the silliest and most pointless ways. The theme tune features a lighthearted, silly piano 'beat' which draws users into several comedic scenes where the blobs take it upon themselves to end their lives.

Having garnered more than 48 million views on Youtube, this is one of the most successful advertising animations we've ever seen and is one of the favourites at this year's festival.

Dumbest Ways to Die recommendations

  • "Set Fire to your hair"
  • "Eat medicine that's out of date"
  • "Take your helmet off in outerspace"
  • "Keep a rattlesnake as a pet"
  • "Sell both your kidneys on the internet"
  • "Run across the tracks"

Dumb Ways to Die Video

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