Bruce Willis straight to DVD. What happened?

In an explosive action packed world Bruce Willis has been at the forefront of this movement for over 2 decades, but it would seem his recent collaboration with 50 Cent is not cinema worthy.

It's pretty shocking to see Bruce Willis go straight to DVD but not knowing all the facts behind this production maybe there's a good reason. Have distributors given the producers a cold shoulder? What does this mean for Bruce Willis as a leading man?

'Set Up', a movie about a diamond heist gone wrong puts Willis in a hard, bad-ass role as a notorious mob boss alongside 50 Cent and Ryan Phillippe. We've seen much worse premises than this, yet those movies made hundreds of millions at the box office. So what happened guys?

Set Up Trailer starring Bruce Willis and 50 Cent

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